Just completed watching AEG for the 3rd time. Wooh! Same adrenal rush all three times. Congratulations! if you are reading this. Then that probably means you have seen and fully processed the three-hour Superhero invasion.
It's a Spoiler Free review. Seven Quotes from Avengers End Game that’s so pertinent to these changing times, altering behaviours and irrational consumerism. Possibly,“This is the fight of our lives”.
“Men go to battle, Women wage wars.”
Women are at war for their consumerism, they are seeking exclusivity. And marketers are responding. Women exclusive e-commerce (Nykaa until some time) to Sheroes a women-only online community. Women only Amazon Prime TV Series [ watched by men too : ) ] to Pink Autorickshaws in Delhi. Women are at the epicentre and brands are out there to woo them. Real Estate which was once male-dominated, now wooing women with Women Special Homes, Hostels and Co-working Spaces.
“Change in past, Doesn’t change Futures”
The profiling craze on dating apps, Tinder, Bumble. Everyone trying to change their past with some future expectation. The portal connecting the past and the present could actually be a wormhole — also known as the Einstein-Rosen Bridge.
“What you seek lies in front of you, As does what you fear”
Quest for consumer data. AI & ML enthusiasm. Do you fear, you will be unable to control. Like, I do. A cashback of Rs. 250 ($3.5) each time I pay my electricity bill of Rs. 5000 ($71). I seek this 5% discount which otherwise I wouldn't have got. But my fear is my data. It'll be used for data analytics and targetted marketing.
“You tend to mess with time, it tends to mess it back. You don’t predict the future. Arrogant don’t.”
Businesses that messed with users during their peak times. They are extinct. Do we need to mention? Nokia, Blackberry, Ambassador Car and many more. Were they arrogant : )
“I Love You 3000”
Your customers have spent hours using your service, your app, loving you, maybe 30,000 hours. Do you, appreciate them for the time they spent with you. FB are you telling them how much of their family time they have spent with you : ) Awww! You’re a family too. Apple has just started with Screen Time.
“Part of the Journey is the End”
An acquisition may be a continuum. Extinction is the climax. But the journey is inevitable. What you have started, you might not see the end. Build, to last. TATA and Reliance are the stories of legacy whereas Jet Airways, General Motors reached its climax. And those, who came back from the brink, almost when the Oxygen was almost over, Marvel, Netflix, Ford,
“I don’t judge people by their worst mistakes”
Brand's appeal, "Don't judge me by the mistakes I commit, judge me by the way I fix them". Be a superhero, use the power of "We Screwed Up Marketing". Be like Dominos. Consumers were unhappy with Dominos's quality. They actually listened to customer feedback. And came back with one of the most successful campaigns in the history which said, "Our food sucks. But we’ve heard your complaints, we’ve listened, and we’ve made big changes. Give us another try.” Think about that for a second—its simplicity and power is profound.
Now it's your turn. "Whatever it takes"
